Oatly | Ice Cream Bar Product Launch & Pop-Up Event Photography
Brand Activation Photography • Product Launch Coverage • Marketing Content Creation
Capturing a Brand Experience in Action
ICB Creative Media provided professional event photography for Oatly's ice cream bar product launch at Sahlen Field in Buffalo, New York.
The pop-up promotion brought Oatly's products directly to consumers through an engaging, in-person sampling experience. Our role was to capture the energy of the activation, highlight the product, and document authentic interactions between the brand and its audience.
The Approach: Turning an Experience into Marketing Content
We focused on producing high-quality photography that showcased the excitement of the event while reinforcing Oatly's brand identity.
Our coverage included:
Product Photography: Highlighting Oatly's ice cream bars and branded promotional materials.
Brand Activation Coverage: Documenting the pop-up setup, product giveaways, and overall event atmosphere.
Lifestyle & Consumer Photography: Capturing genuine interactions and memorable moments as attendees experienced the product.
The Results: Marketing Content Beyond the Event
The event photography created a versatile collection of brand marketing images suitable for social media, digital promotions, and future product marketing initiatives.
By documenting both the product and the consumer experience, we helped transform a temporary pop-up activation into lasting visual content that could support Oatly's ongoing brand storytelling.
Bring Your Next Brand Activation to Life
From product launches and experiential marketing campaigns to corporate events and promotional pop-ups, ICB Creative Media helps brands capture experiences and create compelling marketing assets.
Let's Discuss Your Next Project
